PUMA and Les Benjamins Reveal Carpet-Inspired SS23 Drop

es Benjamins and PUMA return for Spring/Summer 2023 with a bold new collaboration inspired by traditional carpet patterns and cultural craftsmanship. The collection blends heritage-driven designs with contemporary streetwear silhouettes, offering a fresh take on modern sports fashion.

The SS23 drop highlights premium materials, intricate textures, and signature motifs that celebrate cultural storytelling — a theme central to Les Benjamins’ identity. From reworked sneakers to standout apparel, the collection explores the balance between comfort, style, and craftsmanship, delivering pieces that resonate with both fashion enthusiasts and collectors.

To bring the collaboration to life, both brands focused on seamless production, refined quality testing, and user-driven design. The result is a lineup that feels purposeful, modern, and rooted in authentic artistic expression. The partnership also emphasizes community building, creative thinking, and high-standard execution, reinforcing the growing influence of collaborative design in today’s fashion landscape.

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